xMEMS Labs and Creative partner on new TWS earbuds

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Over the past few months, we’ve covered xMEMS Labs and its new solid-state fidelity technologies. The company has been developing the tech but we had not heard when or if the tech would be available. Now, we have some news for you.

Estimated reading time: 2 minutes

Creative Technology has announced a strategic partnership with xMEMS Labs by incorporating xMEMS’ cutting-edge micro-electro-mechanical system (MEMS) solid-state speaker technology into Creative’s True Wireless Stereo (TWS) products.

We’ve had a few in our audience ask us if this technology was going to be put into any upcoming audio products. Well, it sounds like it is. Creative did not announce any particular product and was very broad by saying TWS products. So we can’t tell you what specific product this new tech will be in, but stay tuned. Here’s what the press release had to say:

xMEMS technology is a breakthrough in the audio industry, bringing unparalleled sound quality and efficiency to audio devices. Currently, traditional audio devices use conventional drivers to produce sound, which can sometimes result in distortion or loss of audio fidelity. Whereas, with xMEMS’ tiny yet powerful hardware, Creative’s TWS earbuds are set to deliver crystal-clear sound that reproduces every nuance of music and audio content with astounding accuracy. Users will get to enjoy a truly immersive and lifelike audio experience, whether they are listening to their favorite songs, watching movies, or engaging in conference calls.

xMEMS Labs and Creative partner on new TWS earbuds

The solid-state, all-silicon MEMS-based drivers also boast exceptional phase consistency (7x better than conventional drivers), offering superior spatial audio experiences with improved detail and separation. Furthermore, with the integration of xMEMS’s compact hardware, users can expect lighter, sleeker, and more ergonomic Creative TWS earbuds that provide better wearability for users on the move.

“We are excited to partner with Creative to revolutionize the true wireless audio experience,” said Joseph Jiang, CEO and Co-Founder at xMEMS Labs. “By integrating our advanced solid-state MEMS speakers into Creative’s TWS products, we are confident that users will enjoy an unprecedented level of audio quality and efficiency. Together, we aim to redefine the way people listen to music, communicate, and immerse themselves in audio content.”

“As an audio company committed to delivering superior sound experiences, Creative is excited to partner with xMEMS Labs to integrate their innovative MEMS technology into our TWS products,” said Song Siow Hui, CEO of Creative. “By doing so, we are confident that our TWS products will stand out in the market, delivering exceptional sound quality, comfort, and style to our users.”

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